Much of evangelization is about reaching people where they are. For college football fans, that means parked in front of a big-screen television the first week of January to watch the many bowl games. 

So, Catholics Come Home, a nonprofit organization that evangelizes through advertising campaigns, decided to reach out to those fans with a national commercial during college football bowl week that culminated Jan. 7 with the BCS National Championship Game between Alabama and Notre Dame. 

The ad features football coach Lou Holtz, who led the Irish to their last title in 1988, giving a pep talk, urging Catholics to “keep focused on the goal, and the goal is heaven.” Catholics Come Home estimates the commercial reached 70 million households during the week. 

Time will tell if the campaign can get faithful off the sidelines and into fully practicing their faith.

Watch the video here